Retail Consultants of Tampa Bay was founded in 2012 by Michael J “Mike” McCormick to address the needs of the small and medium-sized business that desired marketing, consulting and training services usually only available to the larger corporate structure. The business is founded on the principal that successful businesses need successful people at all levels of the organization, large or small. We can help address the gap for you. No business is too small to benefit from our services. We strive to make it affordable to you, the business owner.
Meet the CEO
Mike McCormick is a 40+ year veteran of the sales and marketing industry and has excelled in both high volume executive retail management, in Learning and Development, and in Digital and Social Media Marketing.
As a Digital Marketing executive, Mike led all aspects of online marketing for one of the largest publishers in the United States. He directly designed and developed strategies for e-commerce, email, social, and content marketing. He was the major decision maker in the development of an e-commerce website utilizing the Drupal CMS and Drupal Commerce modules. Through the use of cross-marketing strategies, he elevated the effectiveness of the previously standalone direct mail marketing processes.
In addition, he secured and implements many marketing automation platforms leading to increased revenue, reduced cost, and better customer engagement and Life Time Value. Reporting was also automated by using an Azure cloud based environment, database ETL, and Tableau visualization of both structured and unstructured data.
His early career included various retailing specialties such as luxury good (fine jewelry, watches, collectibles), technology (wireless, telecommunications), and apparel (fine apparel, uniforms). In each of these specialties, Mike has been a top company leader in sales, operations, finance, and human resources.
As a Learning and Development specialist, he has created sales performance programs, wireless data training, and virtual classroom workshops. He has facilitated virtual and instructor led programs in Leadership, Management, Coaching, Team-Building, Selection & Hiring, Behavioral Interviewing, Finance for Retail, P&L management, and Time Management, to name a few. In addition to being a facilitator, Mike has been involved in many Train The Trainer Programs that encompass Presentation Skills, Effective Training Techniques, Cascaded Training, and Adult Learning Principles. He is highly skilled in the use of all of the Webinar applications.
Mike holds trainer certification from organizations such as Priority Management, Research in Motion (now BlackBerry), Achieve Global, Development Dimensions International (DDI), and Center for Management and Organization Development (CMOE).
As a motivational speaker covering ranging from business to aviation, Mike has presented to audience sizes up to 4,000.
From a personal perspective, Mike is a successful competitor in Long Distance Motorcycle Rally events. He has numerous certificates from the Iron Butt Association including multiple Saddle Sore 1000’s (1000 miles in 24 hours) and a Bun Burner Gold (1500 miles in 24 hours). He is a Certified Flight Instructor, Ground Instructor, and Airline Transport Pilot.
Additionally, for over 10 years, Mike has played an important role in the lives of unwanted pets and has rescued and/or adopted over 20 pets ranging from large birds, rabbits, reptiles, and dogs.
He and his wife, Michelle, have lived the RV lifestyle full-time for the past year and lives by the quote “Home is where we park it!” Their two sons visit often!
Social Media and Office Manager
Michelle D. McCormick
Michelle oversees the content distribution across all social media channels and acts as proof reader and editor on all material released to the public. She has deservedly earned the nickname “Twitter Queen“.
She is also responsible for the accounting functions for the company, including client invoicing, accounts payable, and vendor agreements. Michelle has been a valued member of the accounts receivable and collections departments, serving as supervisor or manager for Cabot Cheese, BlueGrace Logistics, Overhead Door, and the Vermont Culinary Institute.
Michelle loves the cruise ship experience, travel in the RV and on the motorcycle to places near and far. She is a passionate reader and pet lover.
Audio – Video Production Manager
Joshua M. Moody
Joshua holds a B.S. in Theater Arts from the University of South Florida and is an accomplished performer and producer. He is responsible for all AV production,and is available for on-screen promotions, PSA’s, and voice-over work.
He is ready to work for you to meet your production needs.
Joshua has theater, television, and film experience, both on stage and in various production roles. To learn more about Joshua’s experience, Click here
LinkedIn Research Assistant (part-time)
James F. McCormick
James is responsible for both LinkedIn lead generation for our clients and all research related to profile search ranking performance. In addition, he also maintains the client database and email list.
When not working, he is usually found on his motorcycle. He is a top performing sales professional in the powersports industry and a college student studying business management.